Have you invested in digital marketing in the past? Now put down the top 20% work which will give 80% result, detail it really well, show it top people, get a second opinion if needed. Understand the strategic point in each of the activities of components, example if there is a good search market, the strategic point will be (1) Paid or organic (2) If paid, then which keyword groups, location, what landing page message, what ad message etc .. strategic points are where you decide to take a direction, at these strategic point, have discussions, show it more senior people. On the other hand, companies that know the detailed steps of their sales funnels will likely be good clients to send leads to. Regardless of the fact that this isn’t your fault, you’ll still get blamed. A. A broad question like this gets you some high level information while not setting off any walls of resistance in the individual. Now can you see the mental creation (can you see you achieving the goal by following this), dry run in your mind, if you are not confident about how all the plan and activities will result in achieving the goal then re-plan. Your prospect’s company is likely an extension of themselves if they are a small business owner. The other parameter is quality. of themselves if they are a small business owner. To make MOMORE a destination spot for mall-goers, movie-lovers, college students. Now that you know the future goals of the prospect it’s time to get more specific with where they are at right now. Ask leads this question to create the perception (and reality) that you care about providing them a solution that is exceptional. Key Findings The top 3 digital marketing channels businesses use […] Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. Many times, business owners won’t have a clear answer to the question above so you may have to guide them by asking about offers. From where do your customers mostly come to know about your offers? Stages are just half the battle. TG needs to be selected for the goal and based on budget, not just for your business. Paid , Owned , Earned Media % distribution, Assets , Enhancer , Campaign, innovation, improvement , Hygiene % distribution, Positioning and messaging for each channel, TG, phase of customer etc, Over activity plan - 3 year road-map (rough, budget, ROI etc so the stake holders can understand how it will span out in long run), 1 year proper plan, quarterly or monthly detailed activities. Improve offering, packaging - How to make the product/offering more attractive to the end customer. What’s the personality of your company? Digital marketing lets you expand on your print marketing efforts. This question lowers the prospect’s defenses and tells them, “I care about getting you the best result possible.”, Two important pieces of information should amount from asking this question…, 1) What is the value of a customer for the business, 2) How advanced is the company with their sales process. Are you getting a good return on your investment in marketing? When was it established?
